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Nov/December 2011, Daily News

Support Skechers

Fri, Jan 27, 2012

Greyhound racing leaders are urging industry members and supporters to continue stepping up for Skechers as it battles a Grey2K-driven protest over a Skechers TV spot that features racing greyhounds.

Support Skechers
Greyhound racing leaders are urging industry members and supporters to continue stepping up for Skechers as it battles a Grey2K-driven protest over a Skechers TV spot that features racing greyhounds. The gutsy athletic shoe company has refused to give in to Grey2K demands to pull the spot from its Super Bowl ad roster.
Gary Guccione, Communications Coordinator for the American Greyhound Council (AGC), said there are three steps that all greyhound supporters can take to demonstrate support for Skechers, both immediately and on Saturday.
TO DO IMMEDIATELY
TO DO SATURDAY
  • Visit the Skechers outlet near you this Saturday, January 28, between 11 am and 3 pm local time, to express your support--and maybe buy a new pair of sneakers! 
"It's important that we step up for Skechers," said Guccione. "All too often, companies and celebrities take the easy way out and back down when confronted by Grey2K bullies. Skechers has refused to do that, and we need them to know that they have done the right thing."
Greyhound supporters wearing "I Love Skechers" T-shirts will be visible at some locations, but not all, so please let the Skechers store staff know that you're from the greyhound community and you're there to show your support and appreciation for their company's stance.
If you don't have an "official" Skechers T-shirt, you can make one. Just use a plain white T-shirt or sweat shirt, and use a fabric marker to write "I (heart) Skechers--and greyhounds." Everyone will get the message!
A final suggestion: when you stop in at the Skecher store, get a photo of yourself and the store staff, and email it to us. We'll create a photo album that we can send to Skechers execs.
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